25toLife of SAMAs
In celebration of the milestone 25 years of the SA Music Awards (SAMA), the theme for this year is 25toLife. It’s a nostalgic trip into the past which provides a better understanding of the present, in a manner that excites us about the future.
For a quarter of a century, the SAMAs have proven to be a mainstay of the local music industry. While music trends come and go, and influences evolve with every passing year, the SAMA remains the one constant element that spurs on the industry to do more and be the best in their endeavours.
As the most prestigious and sought after trophy, the SAMA is a validation chased by every ambitious musician, singer, producer or engineer and anyone in the music food chain.
From their humble beginnings at the Alberton Civic Centre, 25 years ago, the SAMAs have evolved into a glittering star studded extravaganza, broadcast live on SABC1 and attracting millions of viewers. In today’s world of social media, the SAMAs always sit at the top of the trends and are one of the most hunted invites for musicians, socialites, hustlers, the media and everybody in between.
They have been hosted in Johannesburg, Sun City and Durban over the 25 years with Sun City dominating most of the years.
The SAMAs have honoured the achievements of practically all the musicians who have contributed to the music landscape, from the Sophiatown songbirds, Miriam Makeba, Manhattan Brothers, Dolly Rathebe, Dorothy Masuka, to 60s, 70s and 80s legends from a whole spectrum of music genres that spans bubblegum, pop, jazz and alternative.
The SAMAs are also the most inclusive with winners in Afrikaans, traditional, maskandi, alternative and contemporary, along with popular genres such as hip hop, dance, kwaito and reggae competing on an equal footing.
Our stage has been graced by some of the greatest talents to emerge from South Africa as hosts such as Trevor Noah, Bonang Matheba, Somizi Mhlongo, Kabelo Mabalane, the late HHP and presenters drawn from television, radio, government and the business sector.
The collaboration mashup showstoppers are a trademark element that distinguish the SAMAs from the rest. These performances are eagerly awaited and with high production values, energy and daring effects always send the Superbowl into a frenzy.
The red carpet has also evolved as a social highlight which attracts fashion pundits and is a hot topic of discussion among fashionistas, glamazons and those who have a keen interest in all things sartorial.
Join us this year as we celebrate 25 years of this original South African story that continues to be written.
For more info, go to: www.samusicawards.co.za