A few weeks ago, singer-songwriter Claire Hopkins dazzled local audiences with the release of her first original single, KEEPER.

It is a very personal country/pop song that was inspired by how she met her boyfriend, Stuart and tells the story of just knowing on the first date that it is meant to be.

Now she is back in the spotlight with the release of the single’s jolly and witty music video with a twist. “The music video is not what one might expect,” admits Claire. “Instead of literally interpreting the single, the video turns it on its head – it infers that while I see Stuart as a keeper, he doesn’t feel the same and thinks I am crazy. What ensues is an arranged ‘ratchet’ wedding. The groom is kidnapped by the bridesmaids and brought to the ceremony, where I essentially ‘force’ him to participate in the festivities.”

The idea for the video was conceptualised by director Tylo Ribeiro from Inkglas, with some input from Claire. “I wanted the video to be fun, unique and unexpected. I didn’t want to repeat the concepts typically associated with love songs. I wanted to create something that would be both memorable, light-hearted and reflective of my sense of humour.”

Watch the video here:

KEEPER is now available on all digital platforms.

Download it here: Apple: https://music.apple.com/za/album/keeper-single/1587180630
Spotify: https://open.spotify.com/track/4khFeBjVBhn1jGnv8x3tAN?si=lX0KtFxzTAKtfRyaxAxh_w